E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, you don’t have to just send emails to promote products.  You could also…

• send e-mails to enhance the relationship between you and your current or previous customers and to encourage customer loyalty and repeat business
• Got a special offer for one month only? Why not send e-mails to acquire new customers or convince current customers to purchase something immediately
• Or how about adding an advertisement to your newsletter?  With smartsend you have the ability to discover how many contacts you have, so why not generate an extra income with an advertisement?

Besides, who wants to fork out for 5000 brochures these days?  Your website should be your online brochure, so why not send out 5000 emails at no extra cost to draw people to your site.